Top Social Media Platforms for Artists in 2025

In 2025, artists have a wide variety of social media platforms at their disposal for effectively showcasing their work, connecting with audiences, and advancing their careers. Selecting the right platform is essential and should be based on factors such as the type of art they create, their target audience, and personal preferences. This blog aims to present a comprehensive list of social media platforms for artists in 2025. 

Best Platforms for Artists

The best social media apps for artists offer opportunities to showcase artwork, engage with audiences, and promote professional growth. Some platforms emphasize visual storytelling and short-form videos, making them particularly suitable for engagement and exposure. Others focus on hosting portfolios and providing tools for professional networking and job opportunities. Certain apps serve art communities, encouraging discussions and collaborations, while others assist artists in driving traffic to their work and boosting sales. Ultimately, the right platform choice depends on an artist’s objectives, whether that be increasing visibility, generating revenue, or gaining industry recognition.

1. Instagram

Instagram remains a powerhouse for visual artists, offering a visually-driven platform to share images and short videos. Features like Stories, Reels, and IGTV provide diverse content formats to engage followers. The platform’s vast user base allows artists to reach a global audience, making it ideal for building a personal brand and connecting with art enthusiasts.

Pros

• A large, diverse audience
• Multiple content formats
• Integrated shopping features for selling art

Cons

• Algorithm changes can affect visibility
• High competition

2. Cara

Cara is a dedicated platform for artists, focusing on protecting human-created art from AI-generated content. Founded by Zhang Jingna, Cara offers a space where artists can showcase their portfolios without the concern of AI art infringement. The platform emphasizes ethical practices and supports a community of genuine creatives.

Pros

• Artist-centric community
• Protection against AI-generated art
• Portfolio-focused features

Cons

• Smaller user base compared to mainstream platforms
• Limited non-artist audience

3. Pixelfed

Pixelfed is an open-source, decentralized image-sharing platform, positioning itself as an ethical alternative to Instagram. It operates without ads and prioritizes user privacy. As part of the fediverse, Pixelfed allows interaction with users across various platforms, offering artists a unique way to share their work in a community-driven environment.

Pros

• Ad-free and privacy-focused
• Decentralized structure
• Chronological timelines

Cons

• May require technical understanding to navigate
• Smaller audience reach

4. TikTok

TikTok’s short-form video content has become a creative space for artists. It is one fo the most favorite and widely used platforms by content creators. By showcasing time-lapse videos, tutorials, and behind-the-scenes content, artists can engage a younger, dynamic audience. The platform’s algorithm rewards creative content, offering opportunities for virality.

Pros

• High potential for content to go viral
• Engages a younger demographic
• Creative tools and effects

Cons

• Content lifespan is short
• Requires frequent posting to maintain engagement

5. DeviantArt

DeviantArt has been a longstanding community for artists, offering a platform to display a wide range of art forms. It provides features like groups, forums, and critiques, fostering a supportive environment for artists to grow and learn.

Pros

• Established artist community
• Diverse art categories
• Opportunities for feedback and collaboration

Cons

• The interface may feel outdated
• Limited reach beyond the artist community

6. Behance

Behance, a proud member of the Adobe family, is an essential platform for creative professionals to showcase their portfolios with confidence. Designers, illustrators, and photographers actively leverage it to maximize their exposure and secure valuable job opportunities.

Pros

• Professional portfolio presentation
• Integration with Adobe Creative Cloud
• Job listing features

Cons

• Highly competitive
• Primarily attracts other professionals rather than general art consumers

7. ArtStation

ArtStation caters to artists in the game, film, media, and entertainment industries. It offers portfolio hosting, job listings, and a marketplace for digital assets, making it a powerful social media for art professionals looking to showcase their work and connect with industry leaders.

Pros

• Industry-specific audience
• Professional networking opportunities
• Marketplace for selling assets

Cons

• Niche audience
• Less suitable for traditional artists

8. Pinterest

Pinterest serves as both a source of inspiration and a platform to showcase art. Artists can create boards to display their work, which can be discovered by users searching for specific themes or styles.

Pros

• Long content lifespan
• High referral traffic potential
• Organized presentation of work

Cons

• Limited direct interaction
• Primarily used for inspiration rather than direct engagement

9. YouTube

The best social media platform for artists is YouTube. This platform allows creators to share long-form video content, such as tutorials, studio vlogs, and art critiques. YouTube enables artists to showcase their skills, connect with a global audience, and build a strong personal brand. Additionally, it offers monetization opportunities through ads, sponsorships, and memberships, making it a valuable tool for generating income. By consistently posting high-quality content, artists can grow their following, engage with their community, and establish themselves as experts in their field.

Pros

• Monetization opportunities
• Engages viewers through storytelling
• Searchable content

Cons

• Requires significant time investment
• High production quality expectations

10. Facebook

Despite evolving demographics, Facebook remains a viable platform for artists to reach a broad audience. Features like Facebook Groups, Pages, and Marketplace allow artists to showcase their work, engage with communities, and even sell their art directly.

Pros

• Large audience base
• Business-friendly tools for marketing and selling
• Facebook Groups foster niche communities

Cons

• Organic reach has declined over time
• Younger audiences are shifting to newer platforms